For a certain subset of Millennials, Scarlett Johansson is *the* face of a Hollywood star. I remember reading about her in Teen Vogue at my high school library; we who came of age in the aughts grew up with her, and watched as she transitioned from a starlet to bombshell to a mother, a superhero, and now—it seems—a beauty mogul. The former face of L’Oreal, Louis Vuitton, and Dolce & Gabbana beauty has launched a clean skincare line of her own called The Outset, which will open its online store on March 1 and be available at Sephora starting in April.
After extensive experience representing luxury beauty brands, Johansson was inspired to create a brand “that was true to me.” She had had years of managing the breakouts, dryness, and issues from long hours with stage makeup, and wanted an intersection of “drugstore finds, apothecary traditions, and French pharmacy efficacy.” She teamed up with a business partner with a background as a fashion executive, and worked with a product developer to create a six-product, three-step regimen: The Gentle Micellar Antioxidant Cleanser; the Firming Vegan Collagen Prep Serum; the Nourishing Squalene Daily Moisturizer; a rich niacinamide night cream; a soothing vitamin C eye cream; and a lip treatment. It’s a reasonable, Clean > Hydrate > Moisturize system that anyone can follow. Everything is made with strict clean-beauty standards using plant-based ingredients. They’re also priced under $55, which makes for a refreshing price point in the age of $300 face creams.
The simple, minimalist line reflects her past statements about her beauty regime. “I’m not one that goes out to spas and gets treatments. If anything, it’s just about trying to find time to go to the gym. You just have to make whatever time you can,” she has said. (I will disagree and say a monthly facial is my favorite indulgence, but ScarJo, you clearly know what you’re doing!) Her makeup is relatively easygoing, too. “If I was out during the day and then I only had a few minutes to get ready for a party, I would probably do a liner and another coat of mascara and bold lip.” Because her skin has reacted to harsh products in the past, she loves researching natural skincare.
“It’s a nice way to treat your skin if you don’t want to use all those harsh chemicals that a dermatologist would recommend,” she told Elle. Lemon juice is great for lightening. It can be a little bit stinging, so you can dilute it with water. It’s a good trick and nice because it’s natural. If your skin is problematic or you’re having a lot of breakouts, it’s really healing. It’s a little bit stinky but if you’re not sleeping over at your boyfriend’s it’s really effective!”
While it seems that we have an excess of celebrity beauty lines, Johansson’s passion for skincare comes through in an authentic way. “When you help someone to heal their skin, it gives them a new lease of life. I mean, have you ever met anyone with a skin condition? I’m good with that,” she says. Amen to that!
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Photo: The Outset