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Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

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It’s Wednesday and many of us are tweeting about our latest woman crush (#WCW!!). At Peaceful Dumpling, we have women crushes aplenty! From Meghan Markle to Alicia Silverstone, there’s no shortage of inspiring women on our radar. Joining our list of females loves is Amanda Hearst.

Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

Where do I begin? Amanda Hearst is the great-granddaughter of William Randolph Hearst (yes, the media mogul responsible for some of your favorite magazines). Amanda herself is a former model and has served as an associate marketing editor for Marie Claire since 2009. Hearst co-founded ethical clothing retailer Maison de Mode with designer Hassan Pierre. Maison de Mode features luxury clothing, jewelry, accessories, and home goods. The collection includes some vegan goods as well as items created with sustainable textiles, fair-trade practices, and artisinal and philanthropic sourcing.

“Sustainability is the future of fashion,” she told The Purist. “The industry doesn’t have a choice,” Hearst says. “All those dyes that go into making jeans also often end up in the water. Our health and the health of our planet is being greatly compromised by the fashion industry.”

Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

Speaking about one of her clothing pop-ups, Hearst said, “The funny thing is that I think a lot of people walked away not realizing that the items were ethically produced.” Perhaps that’s because, she adds, “I basically made it my mission to prove that ethical fashion isn’t frumpy and bland.”

Indeed, Maison de Mode has an impressive offering of gorgeous, unique pieces that are anything but frumpy:

Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

BeckJewels Rose Lolita Earrings

Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

Amur The Audrey Top

Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

Nosouj Julide Pompom Multi Tote

But Amanda Hearst doesn’t stop there. After discovering that her dog, Finn, came from a puppy mill (even though she was given indication otherwise), she founded Friends of Finn and teamed up with The Humane Society of the United States to fight puppy mills.

Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

Amanda Hearst’s dog Finn, the inspiration for Friends of Finn.

Hearst is even on the ground to fight unethical breeding practices. She’s accompanied police on puppy mill raids. “If I’m going to talk about an issue, I better know what it’s about viscerally,” she told the New York Times. “It’s hard to watch, but it’s important.”

We imagine that Hearst is just starting her lifelong passion projects. We look forward to seeing where else she takes her activism!

Heiress Amanda Hearst Shows How To Slay Eco Style *And* Fight For Puppy Welfare

What causes are you passionate about? 

Related: Eco-Glam Icon Livia Firth’s #30Wears Challenge Will Make You Queen Of Chic Style

Lauren Conrad’s Fair-Trade Boutique Will Melt Your Heart With Its Cuteness

Go Beyond #MeToo & Pick These 5 Lovely Gifts That Empower Sex Trafficking Victims

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Photos: Amanda Hearst via Instagram, Maison de Mode via Instagram, Maison de Mode

Mary Hood Luttrell

Mary Hood Luttrell

Beauty Editor at Peaceful Dumpling
Peaceful Dumpling Beauty Editor and creator of Bisou du Jour, Mary Hood Luttrell lives with her husband in Corpus Christi, Texas. Mary is a freelance writer and writing and blogging consultant. A lover of whole foods, Mary delights in learning new ways to prepare vegan dishes. Mary also enjoys reading and writing poetry, art journaling, running, and practicing yoga and ballet. Follow Mary on her blog Bisou du Jour, Instagram and Pinterest.
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