Hold Your Ponies, Everything In This Online Grocery Store Is $3

July 17, 2017

If you have ever been grocery shopping, I am sure you are familiar with the process of scouring the aisles for your favorite brand of food, drink, beauty product, or kitchen tool. These brands invest millions of dollars in marketing to convince you, the consumer, that their product is the most reliable, safest, and most importantly–deserves your loyalty.

On average, consumers save about 25% when they opt to purchase the generic version of a product instead of the name brand version. Unfortunately, most of us buy the name brand product because we’ve been taught to believe these costs increase quality, but they usually do not. What if a grocery store existed that removes the price competition caused by national brands?

Welcome to Brandless.


Brandless, launched on July 11, 2017, is an online grocery store that sells every single product for $3.00. From food items like organic olive oil to gluten-free brownie mix, household supplies, beauty products, and office supplies, you will be looking at one simple price for every item.

Brandless seeks to eliminate a concept called BrandTax™ which is the “hidden cost consumers pay for a national brand,” according to the company. The company achieves this simple pricing module by eliminating distributor costs, breakage costs, sales trade costs, and other fees associated with retail distribution.

Brandless co-founder and CEO Tina Sharkey explains the mission of her company as, “Our goal is to democratize access to awesome, amazing stuff at fair prices. We want to debunk the idea that better needs to cost more, because it actually doesn’t, and everyone deserves it.”

Although Brandless is currently not selling fresh produce, all of the food products are non-GMO, and many are organic and do not have any artificial preservatives, colors, or flavors. Brandless has also stated that they are against animal testing and their products are made under stringent safety, quality, and social ethics standards such as certified Global Food Safety (GFSI) or Good Manufacturing Practices (GMP).

After exploring the inventory, these are some of my favorite deals. Be sure to check it out for yourself!

Organic Olive Oil

This cold-pressed, organic Extra Virgin Olive Oil is free of preservatives and is perfect for all your cooking and beauty-related needs.


Organic Fair Trade Dark Roast Coffee Pods

Inexpensive Keuring-friendly coffee pods can easily set you back upwards of $10, so these Brandless Dark Roast Coffee Capsules are a must. They also come in Medium Roast and Dark Roast Espresso!


Organic Quinoa

This organic ancient grain is the perfect addition to any salad, soup, or casserole, and at only $3 for 12 ounces, it’s the cheapest price I’ve seen yet!


Organic Maple Syrup

Maple syrup is another food that can get pretty expensive, but Brandless’ $3 organic and Grade-A version will be the perfect sweetener for breakfast and desserts alike!


Multi-Surface Cleaner – Summer Breeze

It can be difficult to find an inexpensive household cleaner that won’t pollute your home, but this Multi-Surface Cleaner is EPA Safer Choice Certified and cruelty-free. Does it get any better than that?


Daily Facial Moisturizer

Finding a good daily moisturizer is hard enough but with soothing aloe, anti-oxidizing safflower oil, and no animal testing, this will be the newest addition to my beauty routine!


Dinner Plates

Simple enough for last week’s leftovers and classy enough for date-night, these dishwasher-safe dinner plates are a must-have for every kitchen. Brandless also sells bowls, mugs, and salad plates–all $3 each!


Craft Paper Hard Cover Notebook

I often find myself digging around for a notebook to jot down ideas, grocery lists, and doodles. This Craft Paper Hard Cover Notebook is the perfect size and FSC certified–which helps maintain the health of the world’s forests–a win-win!


Have you shopped at Brandless yet? 

Also by Olivia: High Fiber Foods Work Wonders To Reduce Bloating. Are You Getting Enough?

Related: Stumped By Sustainable Shopping? Start With These 4 Eco-Friendly Fabrics

Cut Your Grocery Bill In 1/2 With These Genius Vegan Shopping Hacks

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Photo: Brandless

Olivia Parr is the founder of Caramel Coated Wellness, a whole-food, plant-based food blog and personal chef business based in North Carolina. After reading Food Over Medicine and The China Study, she decided to get more serious about her interest in helping people overcome health issues with plant-based food. Olivia graduated from the T. Colin Campbell Center for Nutrition Studies with a certificate in Plant Based Nutrition.


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