Shopping for compassionate clothing just got a lot easier.
According to Teen Vogue, Free People and PETA have teamed up to create a summer fashion lookbook to highlight sustainable clothing options. PETA has long lauded Free People’s commitment to marketing and carrying a variety of animal-free options and awarded them with the Compassionate Business Award in October 2016.
“Free People is excited to work with PETA to continue highlighting kind and sustainable ways to get dressed,” says Abby Morgan, Free People’s director of brand marketing. “We dedicate an entire section of our online store to animal-friendly fashion as demand for vegan options continues to rise.”
The collaboration between Free People and PETA takes an active effort to marry activism and consumerism to bring awareness to the underreported rampant animal cruelty that permeates the fashion industry.
The campaign brings together America’s Next Top Model winner Sal Stowers, along with models Michelle Weinhofen and Bryana Holly, all dressed in a variety of easygoing summer attire complete with vegan sandals, jackets, dresses, and even hats—all of which are currently available on Free People’s website.
“The biggest misconception about vegan fashion is people aren’t aware of these new innovations being used — like recycled plastic bottles being made into shoes, pineapple leather, different alternatives to wool and down,” model Michelle Weinhofen says in an exclusive behind-the-scenes video. “We don’t have to use fur or skin. We can use the new innovations that we’ve found…and still have it be fun and accessible, without harming others.”
Check out some of our favorite pieces from the collaboration below:
Solstice Bodysuit, $40.
What’s your favorite piece from the Free People x PETA collection?
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