As a born and raised city girl from Chicago, I’ve usually drawn my fashion inspo from Vogue and movies like The Devil Wears Prada. I now live in a suburban area of Southern California (it’s not in L.A. or a place that would be considered by any stretch of the imagination as a fashion capital), and in this post-pandemic life, where restrictive clothing is highly discouraged, I’m really feeling a newer fashion trend: cottagecore clothing.
Also called “farmcore” or “countrycore,” cottagecore is a lifestyle that emphasizes rural living and being one with nature. Aesthetically, think beautiful, English countryside with lots of flowers, gardens and cottages you would imagine in fairy tales. High desire for a more cottagecore life became quite prevalent during the pandemic as people started to realize they could homestead and that city living and constantly being attached to technology was not the best for both their physical and mental wellbeing.
Cottagecore style is all about natural makeup and soft, loose braids adorned with wild flowers and bows. If you stepped into the closet of a cottagecore enthusiast, some items would include romantic and billowy dresses in muted colors and gingham and floral prints that are for gardening or baking bread, handknit sweaters, linen overalls and peasant-style blouses. For a Disney reference, Beauty and the Beast’s Belle nailed the cottagecore look before she put on that yellow ball gown.
In addition to being comfortable, breathable, versatile and ultra-feminine, choosing cottagecore fashion often delivers the opportunity to support sustainable clothing brands. Afterall, cottagecore is all about being in harmony with nature. It may almost be winter, but so many of the light items you will find below will pair perfectly with a large, chunky sweater or be perfect for that warm weather getaway you plan on taking when you need a break from the cold. They may be on the pricier side, but you deserve to treat yourself this holiday season. Here are 5 brands you will want to shop ASAP:
Ethically made linen clothing created by hand in Kyiv, Ukraine. Garments are made from 100% European flax linen and can be customized. These natural, beautifully made items will certainly become staples in your wardrobe whether you opt for a maxi dress, wrap skirt or pants. They also sell blazers and jackets for a chic cottagecore look.
Price Range: $55-$143
Shop: Women, Men
Sustainable sleepwear designed to be worn all day. Yes, please! Locally sourced in Miami, Florida and big supporters of women artisans, this line uses cotton that is 100% Global Organic Textiles Standard (GOTS) Certified, and fabric is dyed with natural, plant-based dyes or chemical-free dyes. Even their bralettes scream cottagecore.
Price Range: $130-$770
Shop: Women, Men, Kids
Inspired by nature and fairies, you cannot get any more cottagecore and romantic than Wandwoods. The founder of this line is a self-proclaimed cottagecore lover who traveled all over Europe as a child. Garments are 100% linen and original prints. In order to reduce garment production waste, Wandwoods creates bows from garment scraps that are sure to compliment these romantic dresses and tops.
Price Range: $209-$279
Patchwork shirt dresses, quilt coats and two-piece vintage quilt sets. So unique and so cottagecore! Carleen repurposes textiles as much as possible and uses fabrics made from natural fibers including organic, recycled and deadstock materials. All garments are made locally in Los Angeles, California.
Price Range: $280-$857
Shop: Women (many pieces could be unisex), Kids, Home
Vegan and sustainably made, Luna + Sun’s clothes are free of toxic dyes and made with materials such as linen and organic cotton. When you order from them, you will receive your items in a parcel that is made from 100% compostable materials. This brand is perfect if you are planning a beach vacation or have a more casual wedding to attend.
Price Range: $107-$389
Shop: Women (including maternity)
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Photo: respective brands